Do you have a small business? How do you advertise it?

MichalK

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Oct 3, 2017
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Hey guys,
I wonder if some of you have a business. I'm curious how do you promote it, especially online.

SEO? Content marketing? Facebook ads?

The reason why I'm asking is that there are many ways to advertise an offer, but it's not that easy to actually find client. How do you do it?
 

MichalK

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Oct 3, 2017
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And could you please write something more about marketing on Medium? How does it work? How do you do it?
 

Todd Hicks

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Dec 3, 2014
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Upon creating an account, you click "Write a story" when you want to create a post. To create a link to any website or book of yours, highlight a word in your post then copy/paste in your link then hit the Enter key then click "Publish". Let me know if you have more questions.
 

Michael_Lost

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Nov 7, 2017
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I don't have that much experience but yes SEO, Facebook groups, other forums, Reddit, Instagram, Youtube, Twitter, Soundcloud, Medium.

This is from another forum on YouTube growth but it apply's just the same to any other type of networking:

Let me take you on a little thought experiment. Imagine a large forest, full of lush trees, but also filled with low growth, such as bushes and weeds. This forest is called Youtube. In this forest there are a lot of little clearings in the trees and everyone is free to start their own little cinema (channel) in one of these clearings. Awesome, right?

So, you head off to one of the clearings and start building a little cabin to house your cinema. It’s not much yet, just one screen, a few chairs. You pour a lot of effort into making your film posters (thumbnails) and making a beautiful nameplate (banner) to place on top of the building. Everything is set for the big release! The evening comes. And nobody shows up. What happened?

Take a good look around your little clearing. You are surrounded by trees and bushes, blocked from all sides. There are a lot of people in the forest, you can hear them walk by, laughing and chattering to each other. But they only walk on the paved roads. Only very few venture through the bushes. What can you do? Pave some roads of course.

On the biggest clearing in Youtube forest stands the Youtube cinema. It’s in the centre of the forest and they cleared away a lot of bushes and trees to accommodate buildings for their workers. You have a good sense of where this clearing is, so you take your tools (SEO) and start clearing a path towards the Youtube cinema. You can only remove the bushes and weeds, winding around the trees and rocks. This first path might not be straight, or the prettiest, but you manage to connect your little clearing to the Youtube clearing. Good job! But there are many, many paths connected to the clearing of the Youtube cinema. Some big cinema’s even have huge, paved roads with streetlights and signs! Your one, little road won’t be enough.

You now know what to do. You pick up your tools again and start clearing paths to other big clearings. The Twitter cinema, the Facebook cinema, a wobbly little path to the Reddit cinema. Not all paths connect, not all paths can be maintained. But slowly but surely, you little clearing gets more and more paths that connect to clearings of others. You might even get to know other people who have a little cinema of their own, paving paths between your clearings.

Now that your clearing has paths to reach it with, people will walk down them. Some people are randomly straying over small paths, others are lost, but some have a destination in mind and are happy to find you! Over time a few of these paths will become broader, straighter and more used. You will be able to chop down some trees and allow more and more people to use your road. Congratulations, your audience can now find you!
 

luckynotlost

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Nov 18, 2017
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new zealand
I used to run my own business in Graphic Design and Small business consultancy. I agree that engaging with customers is challenging, but definitely keep just chipping away at it. People lead to people. The amount of people that quit at every stage - the dreamers that don't start - the people who buy the name but don't use it - the people who build it but never update it.... is higher than the people who succeed - so keep going, keep advertising and don't give up. Don't forget to use the real people you know, and maybe it's time for a little guerilla marketing campaign :) xx